Allflex Sensehub - Michael Smith Customer Story Allflex Sensehub - Michael Smith Customer Story

Allflex Sensehub offers more accurate heat detection and lower empty rate for autumn calvers

At a glance

Hawera – West Plains, 20 years
111ha (effective)
350 milking cows, system: 4/5
Moved from split calving five years ago to full
autumn calving herd


  • It took a bit of learning to get used to where everything was
  • Having bulls on the property prior to instillation
  • Decreasing empty rate in the herd
  • Accurate heat detection and drafting out cycling cows


  • More accurate heat detection
  • Fully integrated with Protrack auto-drafting system
  • Linked directly with Protrack system on desktop
  • Sensehub app keeps in touch with the full herd
  • Tail painting was dropped
  • Saving time and labour drafting out cycling cows


Farm owners Michael and De-Anne Smith already had a Protrack system operating in their dairy shed, but last November (2020) they put Allflex monitoring collars on their 350 cows.

The Allflex collars offered full integration with their Protrack auto-drafting system and linked directly with the Protrack system on their desktop computer at the dairy office and home. The Sensehub app helps them keep in constant touch with the herd.

“I was nervous about trusting the collars, believing that you can’t teach an old dog new tricks, but then I thought I have to trust this technology.”

Michael Smith

If you would like our indicative pricing flyer emailed to you and or to book your farm visit, please complete the below enquiry form.

Monitoring Solutions – Branding Explanation

The brand names for our monitoring solution have been subject to changes since recording our videos and farmer stories.

MSD Animal Health, a division of the MSD group of companies under Merck & Co., Inc., Rahway, NJ., U.S.A. and a global provider of animal health pharmaceuticals and technologies, purchased the Allflex New Zealand business in 2019 (including certain SCR-branded animal monitoring technologies). At the time, Allflex animal monitoring solutions were known as Allflex collars and the relevant desktop-based software was HeatTime Pro (both of which you may hear about in this video). The dairy monitoring solutions are now branded SenseHub® Dairy – MSD Animal Health’s desktop-based software is now known as Dataflow II™ and cloud-based monitoring software is known as a SenseHub® Dairy solution. Allflex remains the brand name which represents our identification solutions.