Rudolph Stoop - Allflex Customer Story Rudolph Stoop - Allflex Customer Story

Large scale dairy operation benefits from herd monitoring technology

At a glance

Rudolph Stoop – Senior farm manager, Rakaia Island
Location: Canterbury
Herd size: 8800 milking cows


  • Large scale operation.
  • Large herd – difficulty monitoring health issues.


  • Accurate information.
  • Proactive – cows needing assistance detected earlier.
  • Improved cow health and welfare.
  • Strong conception rates.
  • Increased milk quality.
  • Staff gain confidence to detect and understand issues with cows.
  • Team brought closer through the ability to share knowledge.
  • Reduced stress on staff and more rest time during mating.


Rudolph Stoop is a senior farm manager for Rakaia Island in Canterbury. This large-scale operation is milking 8800 cows and has a strong focus on environmental sustainability, as well as good cow health and welfare. Being such a large scale operation, monitoring and identifying animal health issues has been challenging in the past. Now, with the monitoring collars, any staff member at any time can look at the app on their phone to quickly and easily identify cows needing immediate attention. Access to precise information has reduced stress on staff during the busy mating period, allowing better work life balance.

Rudolph Stoop - Allflex Customer Story

“Precision is key when working with livestock. Accurate data enables staff at Rakaia Island to be proactive in finding the right cow, at the right time, with Allflex collars.”

Ruldolph Stoop, Rakaia Island Senior Farm Manager

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Monitoring Solutions – Branding Explanation

The brand names for our monitoring solution have been subject to changes since recording our videos and farmer stories.

MSD Animal Health, a division of the MSD group of companies under Merck & Co., Inc., Rahway, NJ., U.S.A. and a global provider of animal health pharmaceuticals and technologies, purchased the Allflex New Zealand business in 2019 (including certain SCR-branded animal monitoring technologies). At the time, Allflex animal monitoring solutions were known as Allflex collars and the relevant desktop-based software was HeatTime Pro (both of which you may hear about in this video). The dairy monitoring solutions are now branded SenseHub® Dairy – MSD Animal Health’s desktop-based software is now known as Dataflow II™ and cloud-based monitoring software is known as a SenseHub® Dairy solution. Allflex remains the brand name which represents our identification solutions.