Allflex Collars on-farm Allflex Collars on-farm

Instant, accurate, reliable information frees up time during mating

At a glance

Nigel Hicks
Location: Waikite Valley, Bay of Plenty 
540 cow dairy farm, 50:50 sharemilking


  • Understanding the software. 
  • Improving heat detection accuracy. 
  • Reducing debt and reliability on the herd.  
  • Using the scales on the wagon and observation to monitor nutrition and ration changes.


  • Monitor rumination routine for individual cows and the herd. 
  • Move bulls from mating. 
  • Less time and money spent drafting and putting KAMARs on heifers. 
  • Easier to identify ketosis and sub clinical concerns.


When Nigel Hicks purchased the Heatime Pro+ monitoring system by Allflex, he was looking to improve his heat detection accuracy. After having the system in place for 12 months, Nigel sees the real value of the system in overall cow health monitoring. “To see the health information of an individual cow and overall herd monitoring – that’s what drives everything else. So if you can get that right, mating is just a by-product of that”, he explains.

Nigel Hicks - Allflex Customer Story

“For me cow health is where the real value is. It makes decisions easier and it’s black and white – there is no grey. For example, during mating it was ‘she could be on, could be not’ now it is a straight heat or not, easy as that.”

Nigel Hicks

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Monitoring Solutions – Branding Explanation

The brand names for our monitoring solution have been subject to changes since recording our videos and farmer stories.

MSD Animal Health, a division of the MSD group of companies under Merck & Co., Inc., Rahway, NJ., U.S.A. and a global provider of animal health pharmaceuticals and technologies, purchased the Allflex New Zealand business in 2019 (including certain SCR-branded animal monitoring technologies). At the time, Allflex animal monitoring solutions were known as Allflex collars and the relevant desktop-based software was HeatTime Pro (both of which you may hear about in this video/testimonial). The dairy monitoring solutions are now branded SenseHub® Dairy – MSD Animal Health’s desktop-based software is now known as Dataflow II™ and cloud-based monitoring software is known as a SenseHub® Dairy solution. Allflex remains the brand name which represents our identification solutions.