Marcel and Tony Boschma - Allflex Customer Story Marcel and Tony Boschma

1000 cow dairy farm owners recommend Allflex cow collars

At a glance

Marcel and Toni Boschma
Location: Martinborough, Wairarapa
1000 cow dairy farm, equity partnership
528 hectares


  • Reduce time spent on farm drafting cows for AB.
  • Inability to get off farm during busy periods.


  • Accurate information.
  • Frees up time to spend off farm and enables a break during mating.
  • Ability to target specific cows that need attention.
  • More days in milk.
  • Lifestyle – better work/life balance.
  • Reduction in calving time.


The Boschmas farm just south of Martinborough and are one of four owners in the equity partnership, formed on the 528ha property four years ago. They milk 1000 cows and operate a fully automated 60-bale rotary milking shed. They have been using collars for just over 12 months.

Marcel and Tony Boschma - Allflex Customer Story

“Being able to target cows specifically that need attention and not standing in the cowshed for three hours a day, drafting cows for AB, that’s massive.”

Marcel Boschma

If you would like our indicative pricing flyer emailed to you and or to book your farm visit, please complete the below enquiry form.

Monitoring Solutions – Branding Explanation

The brand names for our monitoring solution have been subject to changes since recording our videos and farmer stories.

MSD Animal Health, a division of the MSD group of companies under Merck & Co., Inc., Rahway, NJ., U.S.A. and a global provider of animal health pharmaceuticals and technologies, purchased the Allflex New Zealand business in 2019 (including certain SCR-branded animal monitoring technologies). At the time, Allflex animal monitoring solutions were known as Allflex collars and the relevant desktop-based software was HeatTime Pro (both of which you may hear about in this video). The dairy monitoring solutions are now branded SenseHub® Dairy – MSD Animal Health’s desktop-based software is now known as Dataflow II™ and cloud-based monitoring software is known as a SenseHub® Dairy solution. Allflex remains the brand name which represents our identification solutions.