Dairy cows with collars Dairy cows with collars

Accurate heat detection equals less empties for 650 cow dairy farm

At a glance

Location: Isla Bank
Herd Size: Approx. 650 Dairy Cows
Farm Size: 480ha
Herd Breakdown: 650 Holstein Friesians


  • Increase the efficiency of Identifying cows on heat.
  • Improve conception rates and retain cows wherever possible.
  • Achieve a better work-life balance without placing more pressure on their team or having a negative effect on their production.


  • Improved breeding window accuracy.
  • Ability to tighten up the calving pattern.
  • Valuable health information for cows suffering from mastitis.
  • Removal of tail paint, scratches and bulls from the operation.
  • Reduced empty rates.
  • Lifestyle – manage mating plan remotely.
  • Improved sexed semen conception rates.


Cathy and Owen run spilt-calving, on their Southland dairy farm. Their 650 Holstein Fresians allow them to supply Fonterra year-round. However, it also means they are calving for a total of 20 weeks a year and traditionally spent a lot on heat detection aids – such as tail paint or scratch off patches.

Owen Copinga - Allflex Customer Story

“We were able to proactively manage non-cycling cows because we had real-time, accurate information,”

Owen Copinga, Southland

If you would like our indicative pricing flyer emailed to you and or to book your farm visit, please complete the below enquiry form.

The brand names for our monitoring solution have been subject to changes since recording our videos and farmer stories.

MSD Animal Health, a division of the MSD group of companies under Merck & Co., Inc., Rahway, NJ., U.S.A. and a global provider of animal health pharmaceuticals and technologies, purchased the Allflex New Zealand business in 2019 (including certain SCR-branded animal monitoring technologies). At the time, Allflex animal monitoring solutions were known as Allflex collars and the relevant desktop-based software was HeatTime Pro (both of which you may hear about in this video). The dairy monitoring solutions are now branded SenseHub® Dairy – MSD Animal Health’s desktop-based software is now known as Dataflow II™ and cloud-based monitoring software is known as a SenseHub® Dairy solution. Allflex remains the brand name which represents our identification solutions.