Danni and Norm Farmer Testimonial Allin Solutions

Data accuracy underpins successful Highlander Genetics ram breeding business

Farm Facts

Ram sales farm owners: Norm Alderson and Dani van der Linden

Area: 75ha

Location: Cheltenham, Manawatu

Annual ram sales: 530 Waipuna Highlander Maternals and 290 Terminals

Breeding farm partners: Polson family

Location: Mangamahu Valley, east of Wanganui

Flock: 1200 Waipuna Highlander ewes and 900 ewe hoggets

Preferred tag: RapID Evo

Preferred applicator: RapIDMatic Evo

Docking at Waipuna Farms with Allinsolutions – Dr Dani van der Linden and Norm Alderson.

When buyers arrive at the Manawatu property of genetics consultancy ALLIN Solutions, they can confidently tap into a deep well of accurate genetic data on every ram put in front of them.

ALLIN Solutions partners Dr Dani van der Linden and Norm Alderson are pioneering a novel approach to selling Waipuna Highlander Maternal and Terminal rams from their 75ha farm near Cheltenham, north west of Feilding.

Electronic identification (EID) is an essential enabling technology for them. It means they can accurately tailor a pre-selected group of rams using a set of priority traits supplied in advance for each buyer.

“EID is a cornerstone to our business. It’s how we record our animals and that data and intellectual property is what our business is. We couldn’t do without EID,” Dani says.

They like to work closely with their ram clients by finding out what traits are important to them and which ones they want to improve.

“Once we have that information, I can filter my spreadsheet of data on all our sale rams and flag any animals that would fit the genetic requirements for each client.

“If a ram client wants 10 rams, we would put up 30 or so that genetically fit their criteria, and they can confidently select the ones that appeal to them on phenotype, knowing they already have the right genetics too,” she says.

Download the full case study here

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