Rhonda and Steven Bamford - Allflex Customer Story rhonda-and-steven-bamford-allflex-customer-story-img

Monitoring technology encourages work-life balance

At a glance

Rhonda and Steven Bamford
Farm size: 800 hectares
Location: Warepa – South of Balclutha
920 Jersey Herds


  • Time pressures on Rhonda during mating.
  • Achieving work-life balance.


  • No longer solely reliant on Rhonda’s time during mating.
  • Spend less on straws.
  • Access to accurate, reliable information.
  • Early detection of cows who are under pressure.
  • Allows time to focus on their goal of achieving an empty rate of 5%.


They pride themselves on putting a focus on their people first, using technology to help provide them and their team a work-life balance. Their closed-system Hillfoot Farm spring calves and is currently enjoying the benefits the Allflex Monitoring system is providing them and their stock.

The decision to invest in monitoring collar technology was an easy one. Both Rhonda and Steven had previously investigated the technology and it was their relationship with the local retail supply store rep which played a strong role in the decision to invest in Allflex collaring.

“People, production and profit.” And in that order is what drives Rhonda and Steven Bamford – owners of a 920-jersey herd in Warepa.

Rhonda Bamford

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Monitoring Solutions – Branding Explanation

The brand names for our monitoring solution have been subject to changes since recording our videos and farmer stories.

MSD Animal Health, a division of the MSD group of companies under Merck & Co., Inc., Rahway, NJ., U.S.A. and a global provider of animal health pharmaceuticals and technologies, purchased the Allflex New Zealand business in 2019 (including certain SCR-branded animal monitoring technologies). At the time, Allflex animal monitoring solutions were known as Allflex collars and the relevant desktop-based software was HeatTime Pro (both of which you may hear about in this video). The dairy monitoring solutions are now branded SenseHub® Dairy – MSD Animal Health’s desktop-based software is now known as Dataflow II™ and cloud-based monitoring software is known as a SenseHub® Dairy solution. Allflex remains the brand name which represents our identification solutions.